As gentle to eyes as pure water. We love babies. And we understand babies' delicate eyes need special care. That's why Johnson's Baby Shampoo is as gentle to eyes as pure water. Clinically proven mild, our No More Tears formula cleanses gently and rinses easily, leaving hair looking beautifully shiny and smelling baby fresh. 100% soap-free, hypoallergenic, and dermatologist-tested. Moms trust Johnson's. Always mild & gentle.